Open for Entries
Submissions Deadline:
Tuesday 24th March 2020
Full submission deadline, including
( creative reel 4- minute video + campaign image + PowerPoints slides presentation)
Monday 6th APRIL 2020
Presenter Video submissions deadline for judging
(3-5 mins long, one person speaking to camera)
Video File types: mov, mp4 File size:
Up to 1024 Mb
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Awards Celebration & Buka Puasa:
Thursday 14th May 2020
APPIES Malaysia Marketing Campaigns Awards
Welcome to the The APPIES Malaysia Marketing Campaigns Awards 2020. New APPIES with New Format. Known as the “TED of Marketing”, campaigns are presented in an interactive format comprising of a four-minute creative reel summary, followed by a six-minute oral presentation highlighting significant aspects of the campaign. The presenter then answers 2-3 questions from the judges and audience in a 5-minute Q&A session. We host the APPPIES Marketing Conference & Awards dinner on the same day.
*18 March 2020 - Due to COVID19, APPIES 2020 live judging will be changed to online judging and we will have the awards celebration and buka puasa on 14th May 2020.
Who Can Participate
Creative Brand/Communications Agencies
Media Specialists/Consultancies and Media Owners
Digital Companies
Marketing/Brand & Consumer Services organisations
Categories
Best in Food & Beverage
- All beverages, ie. beers, wines, soft drinks, water, etc.
- Food items, ie. packaged foods, diet foods, confectionery, snacks and others.
Best in Consumer & Business Services
- Financial, retail, travel, airlines, tourism. fast-food, quick service, casual dining, telco products, medical, dental care, education, etc.
- Includes businesses like E-Wallet, Tech & Business, business-to-business services, consultancy, courier, software/hardware management services, etc.
Best in Non-Food FMCG
Best in Consumer Durables
Best in Festive & Entertainment
Best in Customer Experience
Best in Digital & Social
Best in E-Commerce
Campaigns by online retailers that use B2B, B2C, O2O (Offline to Online), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A), etc. Includes related products like, e-hailing, e-deliveries, e-wallets, e-travel, etc.
Best in AdTech/MarTech
Campaigns that deploy Programmatic, AI, VR, AR, data-driven thinking, relevant apps, IoT, 5G, analytics, etc.
Best in Marketing Innovation
SPECIAL CATEGORIES
- APPIES 2020 Rising Star Presenter of the Year (below 30)
- APPIES 2020 Trailblazing Presenter of the Year (above 30)
- APPIES 2020 Media Agency of the Year
- APPIES 2020 Advertising Agency of the Year
- APPIES 2020 Digital Agency of the Year
- APPIES 2020 Production Company of the Year
- APPIES 2020 Marketer of the Year
SPECIAL CATEGORIES
(no submissions required)
- APPIES 2020 Rising Star Presenter of the Year (below 30)
- APPIES 2020 Trailblazing Presenter of the Year (above 30)
- APPIES 2020 Media Agency of the Year
- APPIES 2020 Advertising Agency of the Year
- APPIES 2020 Digital Agency of the Year
- APPIES 2020 Production Company of the Year
- APPIES 2020 Marketer of the Year
Judges
SANTHARUBAN T. SUNDARAM
HEAD OF JURY - APPIES MALAYSIA 2020
Senior Vice President
Marketing & Alternate Business
Etika Holdings
Andrew Pinto
Head of Marketing
Mudah.my Sdn Bhd
Ben Foo
Group CMO
Taylor's University
Ben Mahmud
Head of Strategy & Business Development, Downstream Marketing
PETRONAS
Bernard Lee
Head, Marketing Services
Digi Telecommunications
Diana Wong
Head of Marketing - Bata Primavera
Bata Malaysia Sdn Bhd
Fernie Jasmine Abdul Ghani
Head of Group Marketing & Branding
Axiata Group Berhad
Hemanth Jayaraman
Marketing & Commercial
Moet Hennessy Diageo Malaysia Sdn. Bhd
Izra Izzuddin
Director of Marketing & Communications
TnG Digital Sdn Bhd
Lai Shu Wei
VP, unifi Marketing & Communications
TM Berhad
Linda Hassan
SVP Head of Marketing - M’sia & S’pore
Dommal Food Services Sdn Bhd
Mahmood Abdul Razak (Mood)
Division Head, Group Strategic Comms
DRB-HICOM Berhad
Melati Abdul Hai
VP & CMO, McDonald's Malaysia
Gerbang Alaf Restaurants Sdn Bhd
Nicholas Nyeow
National Sales Manager
Kara Marketing Malaysia
Schrene Goh
Head of Marketing
POS MALAYSIA BERHAD
Spencer Lee Teck Loong
CEO
AirAsia BIG Loyalty
Stephanie Caunter
Head of Marketing
ADA
Sutapa Bhattacharya
GM - Strategic Communications & Branding
Tenaga Nasional Berhad
Timothy Johnson
SVP Marketing, Product & Partnerships
INTI International University & Colleges
Shazlina Mohd Suffian
EVP Head, Corp Marketing Head - Brand & Sponsorship Mngmt
Maybank Berhad
Lum Chong Heng
Commercial Director
Citychemo Manufacturing Sdn Bhd
Abdul Sani Abdul Murad
Group Chief Marketing Officer
RHB Bank Berhad
Rishi Pahwa
Marketing Head
Wipro Ginvera Marketing
Ent Sdn Bhd
Tai Kam Leong
Head of brand & partnerships
Maxis
Karen Ong
Marketing Director
Fonterra Brands Malaysia
Jean Ler
Chief Marketing Officer
Zalman Zainal
Chief Marketing &
Communications Officer
Hong Leong Bank Berhad
Hani Ezra Hussin
General Manager,
Commercial Business
Malaysia Airports Holdings Berhad
Judging Criteria
CHALLENGE (10%)
- Business Objective of the Campaign
- Clear marketing goals defined in context of business challenge
- Difficulty of task in context of market challenges (Consider: competition/product/price/market size)
THINKING (30%)
- What Is The Big Idea or The Campaign Concept?
- Sharp distillation of insights
- Core idea is relevant and distinctive
EXECUTION (30%)
- How is it effectively carried out?
- Synergistic implementation of idea across relevant touch point
RESULTS (30%)
- Results shared can be attributed to the marketing tactics deployed
- Results in reference to market context (e.g. market size, market category, market share)
- What is the return on investment? Directly impact on sales, market share or conversions? (or do they reflect media activity?)
- Consider the results metrics. Are they:
- Direct sales/market share impact? or
- Survey metrics of purchase preference? or
- Media and frequency metrics? or
- Activity metrics (social media likes, comments, engagement)?
Awards Event
Date
Venue
Bukit Kiara
7.00 pm
Registration
7.00 pm
7.25 pm
Buka Puasa (Muslim guest will be served with light snack, drinks and went for prayers)
7.45 pm
Guest to be seated
7.45 pm
8.00 pm
Welcome Speech by Organiser
8.10 pm
Dinner served
8.10 pm
8.30 pm
Awards Ceremony on Stage
9.30 pm
Close & Thank You
9.30 pm
Our Event Sponsors
MEDIA PARTNERS
SUPPORTERS
Past Winners
APPIES Malaysia 2019 Winners
GOLD WINNERS
Marrybrown
Coke
McDonald's Malaysia
McDonald's Malaysia
SILVER WINNERS
Pizza Hut
Pepsi
BEST PRESENTER
Eugene Lee
APPIES Malaysia 2018 Winners
GOLD WINNERS
Anchor Dairy
Wonda Coffee
Dommal Food Services
Wonda Coffee
KFC
SILVER WINNERS
Fernleaf
Dairy Champ
BEST PRESENTER
Kazman Kamal
APPIES Malaysia 2017 Winners
GOLD WINNERS
KFC
Mamee Monster Bizkidz
Milo
McDonald’s
Ticklish Ribs ‘Wiches
SILVER WINNERS
Mountain Dew
Milo
Wonda Coffee
BEST PRESENTER
Stanley Clement
APPIES Malaysia 2016 Winners
GOLD WINNERS
LEO BURNETT
Big Mac Dubsmash Chant Challenge
ENSEMBLE WORLDWIDE
KFC Hot and Cheezy
DENTSU MALAYSIA
Wonda Restarts Your Day
SILVER WINNERS
DENTSU MALAYSIA
How Wonda Owned A Day
DENTSU MALAYSIA
Mountain Dew Neonizes Malaysia
BEST PRESENTERS
Food & Beverage
ENSEMBLE WORLDWIDE
Amit SuthaAngelina Villanueva
KFC Hot n Cheezy
Consumer Durables
BBH SINGAPORE
Josie KhngKC Hong
Get Cheras To Cheras
Gallery
Admission Fee:
per table
per seat
CHEQUE PAYABLE TO:
SLEDGEHAMMER COMMUNICATIONS
(M) SDN BHD 289967–W
22B, Jalan Tun Mohd Fuad 1,
Taman Tun Dr Ismail,
60000 Kuala Lumpur,
Malaysia.
Bank Transfer to
RHB Bank Berhad
2–14389–000–10505
Swift Code: RHBBMYKL
FOR ENQUIRIES:
Call Ruby / Amira
T: +603 7726 2588
F: +603 7722 5712
E: ruby@adoimagazine.com or amira@adoimagazine.com
