Appies Malaysia 2021
Festival

APPIES 2021 WINNERS

CATEGORY CAMPAIGN BRAND MARKETER AGENCY
GOLD WINNERS
Consumer & Business Services Nando’s Re-Celebrate 2020 Nando’s Nando’s Malaysia Fishermen Integrated
Consumer & Business Services PRUMy Critical Care – Critical Illness Doesn’t Discriminate Prudential Malaysia Prudential Assurance Malaysia  Naga DDB Tribal
Customer Experience F&N Organises Mass Mamak Gathering – During Lockdown. RTD Teh Tarik F&N Beverages Marketing  Invictus Blue Group
Digital & Social How our Pizza Heart won the hearts of Malaysians Pizza Hut Pizza Hut Malaysia Fishermen Integrated
Digital & Social AIA Knows When You Are Sleeping, AIA Knows When You Are Awake AIA AIA Malaysia Invictus Blue Group
Digital & Social Jobs That Matter JobStreet SEEK Asia ensemble worldwide
Digital & Social Nando’s Re-Celebrate 2020 Nando’s Nando’s Malaysia Fishermen Integrated
Non-Food FMCG Nippon Paint Gets People “Listening” to Their Walls Nippon Paint VirusGuard Nippon Paint Malaysia Astro Media Solutions

CATEGORY CAMPAIGN BRAND MARKETER AGENCY
SILVER WINNERS
Adtech/Martech Tiger Virtual Street Food Festival Tiger Beer Heineken Malaysia  Ministry XR
Adtech/Martech AIA Knows When You Are Sleeping, AIA Knows When You Are Awake AIA AIA Malaysia Invictus Blue Group
Consumer & Business Services Jobs That Matter JobStreet SEEK Asia ensemble worldwide
Customer Experience How we used toxic masculinity to save lives and RM2mil in PR value. The Urological Cancer Trust Fund Universiti Malaya Invictus Blue Group
Digital & Social #BrosInterupted: Raising (BRO) Awareness (BRO) for Men’s (BRO) Health through (BRO) Self (BRO) Assessment AIA AIA Malaysia Invictus Blue Group
Digital & Social Reverse Engineering sales funnel to close RM 1.5Billion+ Property Sales Spotlight 8 Sime Darby Property Invictus Blue Group
Festive & Entertainment Grab CNY 2020: HUATever You Want, Grab Got. Grab Grab Fishermen Integrated
Festive & Entertainment Deklarasi Anak Malaysia Tenaga Nasional Berhad Tenaga Nasional Berhad Noir by Entropia
Marketing Innovation F&N Organises Mass Mamak Gathering – During Lockdown. RTD Teh Tarik F&N Beverages Marketing  Invictus Blue Group
Marketing Innovation PETRONAS Primax 97 with Pro-Race Launch PETRONAS Primax 97 with Pro-Race PETRONAS Dagangan Berhad PETRONAS Dagangan Berhad
Marketing Innovation AIA Knows When You Are Sleeping, AIA Knows When You Are Awake AIA AIA Malaysia Invictus Blue Group

CATEGORY CAMPAIGN BRAND MARKETER AGENCY
BRONZE WINNERS
Consumer & Business Services Boost ePenjana #KasiTambah Boost Boost ADA Asia Malaysia
Customer Experience TikTokable Mall Ikano Centres, part of IKEA SEA Ikano Centres, part of IKEA SEA ensemble worldwide
Digital & Social IPC Live Shopping Fiesta IPC Shopping Centre Ikano Corporation  IDOTYOU 
Festive & Entertainment Heart Baker: Love triumphs over taboos RHB Bank RHB Group FCB Malaysia
Festive & Entertainment MeReka Merdeka by Celcom Celcom Celcom Axiata Berhad M&C Saatchi 
Festive & Entertainment #KitaDLL Ikano Centres, part of IKEA SEA Ikano Centres, part of IKEA SEA ensemble worldwide
Food & Beverage Chinese New Year has to be like THIS Ribena Suntory Beverage & Food Malaysia  Dentsu One 
Food & Beverage WONDA Defines A New Class WONDA Etika  Dentsu Malaysia
Marketing Innovation Goodday Seleb-Raya: Malaysia’s First- Ever webAR 3D Celebrity Experience Goodday Etika Beverages  Noir by Entropia
Marketing Innovation  IPC Live Shopping Fiesta IPC Shopping Centre Ikano Corporation  IDOTYOU 
Non-Food FMCG Resolving Millennials’ Dilemma Through Bunga’s Secret Garden Herbal Essences Procter & Gamble Astro Media Solutions 

CATEGORY CAMPAIGN BRAND MARKETER AGENCY
CERTIFICATE OF EXCELLENCE (MERIT)
Consumer & Business Services MAE-ke It ONG MAE by Maybank2u Maybank The Clan 
Consumer & Business Services How our Pizza Heart won the hearts of Malaysians Pizza Hut Pizza Hut Malaysia Fishermen Integrated
Consumer & Business Services Super Seram Sale Ikano Centres Ikano Centres, part of IKEA SEA ensemble worldwide
Consumer & Business Services Texas Glazed Herb & Garlic Texas Chicken Malaysia Envictus International Holdings Limited MullenLowe S’ng & Partners
Digital & Social Deklarasi Anak Malaysia Tenaga Nasional Berhad Tenaga Nasional Berhad Noir by Entropia
E-Commerce Bill Payment Reactivation Boost Boost ADA Asia Malaysia
Non-Food FMCG UnMasking Goddesses with WonderDewi WonderDewi  WonderLab by CUCKOO International Astro Media Solutions

2021 BEST OF BEST WINNERS!
ADVERTISING AGENCY OF THE YEAR: Invictus Blue Group 
MEDIA AGENCY OF THE YEAR: Astro Media Solutions 
MARKETER OF THE YEAR: AIA Malaysia 
Trailblazing Presenter of the Year: Wong Meng Lee (Nippon Paint) 
Rising Star Presenter of the Year: Chong Wei Ling (Nando’s)  

About The Event

APPIES Malaysia is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. Despite hosting this event virtually due to the ongoing battle against COVID-19, this is the only event in Malaysia where Live Presentations meets Live Judging. Similar to TED Talks, APPIES is the chance for great presenters with outstanding work to show it off to some of Malaysia's most important industry leaders. This year's winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!

Submissions Deadline
7 May 2021
Announcement of Finalists
20 May 2021
Judging & Presentations
22 & 23 May 2021
2021 Winners Announcement
7 June 2021

Who Can Participate

Creative Brand/ Communications Agencies

Media Specialists/ Consultancies and Media Owners

Digital Companies

Marketing/ Brand & Consumer Services organisations

Categories

  • • All beverages, ie. beers, wines, soft drinks, water, etc.
    • Food items, ie. packaged foods, diet foods, confectionery, snacks and others.

  • • Detergents, paints, toiletries, over-the-counter drugs, remdies, beauty, personal care, healthcare, pharmaceuticals, wellness, etc.

  • • Campiagns that showcase religious/cultural festivals and landmark events like Merdeka Day Includes all forms of entertainment, eg. movies, TV shows, podcasts, events, E-sports, gaming, etc.

  • • Campaigns that drive the brand on social, search marketing, contextual, websites, email, podcasts, EDMs, gaming, E-sports, messaging platforms, mobile, etc.

  • • Campaigns that deploy Programmatic, AI, VR, AR, data-driven thinking, relevant apps, IoT, 5G, analytics, etc.

  • • Financial, retail, travel, airlines, tourism. fast-food, quick service, casual dining, telco products, medical, dental care, education, etc.
    • Includes businesses like E-Wallet, Tech & Business, business-to-business services, consultancy, courier, software/hardware management services, etc.

  • • Includes electronics and all home appliances, mobile devices, home entertainment, cameras, computers, washing machines, apparel, accessories, watches, luxury items, property, cars, motorcycles, gasoline, motor oil, tyres, batteries, etc.

  • • Includes customer service, digital relationships and UX, activation, CRM, loyalty programmes, influencer marketing, retail innovations, experiential marketing, social good, customer engagement, partnerships, sponsorships, promotions, etc.

  • • Campaigns by online retailers that use B2B, B2C, O2O (Offline to Online), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A), etc. Includes related products like, e-hailing, e-deliveries, e-wallets, e-travel, etc.

  • • Path-breaking campaigns that utilise omni-channel platforms including innovative technologies, insights and ideas that elevate the brand to new levels of impactful marketing excellence.

  • • APPIES 2021 Rising Star Presenter of the Year (below 30)
    • APPIES 2021 Trailblazing Presenter of the Year (above 30)
    • APPIES 2021 Media Agency of the Year
    • APPIES 2021 Advertising Agency of the Year
    • APPIES 2021 Digital Agency of the Year
    • APPIES 2021 Production Company of the Year
    • APPIES 2021 Marketer of the Year

APPIES MALAYSIA LEADERS

Council 1

Professor Harmandar Singh

President
APPIES Malaysia

Council 2

Goh Shu Fen

President - APPIES APAC
Advisor APPIES Malaysia
Principal - R3 AsiaPacific

Council 3

Adam Wee Abdullah

APPIES Malaysia Advisor
 

JUDGES

Head of Jury

Judges

Santharuban T. Sundaram

CEO
Advend Group of Companies
(Atlas Vending Pte Ltd)

Judges 1

Datuk Lai Shu Wei

Chief Marketing & Sales Officer
Sime Darby Property Berhad

Judges 2

Farhan Hafetz

Head of Group Marketing
FGV Holdings Berhad

Judges 3

Karen Ong

Senior Marketing Director
Munchy's

Judges 4

Shanti Jusnita Johari

Chief Marketing Officer
Telekom Malaysia

Judges 5

Nizam Sani

Chief Marketing & Comms Officer
Bank Rakyat

Judges 6

Phee Chat Chow

Executive Director, Marketing, Communications & Innovation
Nestle Malaysia & Singapore

Judges 7

Javed Jafri

Regional Head of Media & Digital
Unilever

Judges 8

Eileene Chong

Head of Corp Comms, Sustainability & Brand
DHL

Judges 9

Spencer Lee

CEO
BIGLIFE

Judges 10

Roy Siew

Head Of Digital
Berjaya Sompo Insurance Berhad

Judges 11

Andrew Pinto

Head of Marketing
Mudah.my

Judges 12

Renda Low

Marketing Director
Yeo Hiap Seng (Malaysia) Berhad

Judges 13

Eric Wong Wai Yuen

Chief Customer & Marketing Officer
Prudential Assurance Malaysia Berhad

Judges 14

Saki Goh

GM of Marketing
Wipro Unza Malaysia

Judges 15

Dato' Thomas Leong

Group Chief Strategy Officer
Sime Darby Berhad

Judges 16

Khairul Hisham

Group GM, Brand & Communications
PETRONAS

Judges 17

Edmund Lee

GM of Marketing
Red Bull Malaysia

Judges 18

Ben Foo

Group CMO
Taylor's University

Judges 19

Fernie Jasmine Abdul Ghani

Head, Brand & Comms
Axiata Group Berhad

Judges 20

Emily Chong

Chief Marketing Officer
Pizza Hut Marketing

Judges 21

Sulin Lau

Regional Head of Country Marketing
Grab

Judges 23

Chan May Ling

Chief Marketing Officer
KFC Malaysia

Judges 24

Bernard Lee

Head Of Marketing Services
Digi Telecommunications

Judges 25

Linda Hassan

Group Chief Marketing Officer
Domino's Pizza Malaysia, Singapore & Cambodia

Judges 26

Jennifer Lee

Beverage Marketing Lead
Pepsico

Judges 27

Sutapa Bhattacharya

GM (Strategic Comms & Branding)
TNB

Judges 28

Mahmood Abdul Razak

Division Head (Group Strategic Comms)
DRB-HICOM Berhad

Judges 29

Faye Yong

Marketing Director
Pernod Ricard

Judges 30

Melati Abdul Hai

Vice President/CMO
McDonald's Malaysia

Judges 31

Schrene Goh

EVP of Marketing
Pos Malaysia

Judges 32

Tai Kam Leong

Head of Branding and Partnerships
Maxis

Judges 33

Andrew Yeoh

Head of Marketing
TIME dotCom Berhad

Judges 34

Abdul Sani Abdul Murad

Group CMO
RHB Bank Berhad

Judges 35

Hemanth Jayaraman

Marketing & Commercial
Moët Hennessy Diageo Malaysia

Sponsors

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Contact Us

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Sledgehammer Communications (M) Sdn Bhd

22-B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia.

Phone Number

+603-7726 2588 or
+6012-613 5108