Chai Hui Fung

Regional Marketing Director
Nando’s Chickenland Malaysia Sdn Bhd

Chai Hui Fung joined Nando’s Chickenland Malaysia as a marketing director in February 2011 to oversee the marketing functions in both Malaysia and Singapore markets. As its Regional Marketing Director, she has been the long-standing driving force behind its fun and memorable commercials. From Nando’s hash-tags/memes, to getting other brands and competitors to copy, many now expect all that for the Peri-Peri champ.

At Nandos, her key role is to provide leadership to the marketing department to build the brand, grow company revenue through marketing interventions and provide strategic input into Nando’s overall business development. Before Nando’s, she was with Digi Telecommunications, and Mattel Continental Asia, which is a leading toy company.

Hui Fung brings more than 20 years of marketing experience in retail, consumer products and the service industry.

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