The fast-paced, no-fluff '4-6-5' format of the APPIES is what makes it distinctive. It ensures that everyone who attends gets the maximum knowledge about marketing strategies across industries and regions in a very efficient and interactive manner. APPIES Malaysia 2020 is almost like a condensed marketing MBA packed cleverly into a 1-day schedule. Attendees are free to pick which campaign presentations they want to attend based on their industry and interests as various sessions run concurrently and conveniently in separate halls in the same venue over two days.

The '4-6-5' format: Each of the 54 marketing campaigns selected begins with a 4-minute video summarising the campaign, followed by a live 6-minute exposition of the campaign's key highlights by the brand's marketers or campaign creators. After this, comes the stimulating 5 minute Q&A session where the presenters have to field tough questions about their campaigns from the judges and audience members.

By the end of the 1-day event, all participants and audience members gain tangible takeaways from the impressive showcase of 54 award-worthy campaigns and memorable keynote sessions. They leave armed with deeper strategic insights and knowledge about how to apply some of the winning ideas to their own marketing campaigns in the future.