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Cheryl Goh

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Group VP of Marketing
Grab

Part of the early founding team at Grab, Cheryl Goh is now the Global Vice President of Marketing. In her role, she shapes the strategy behind the company’s user growth and lifecycle management, country expansion and service diversification. She also oversees Grab’s marketing efforts across the region and across all products and services.

Prior to her time at Grab, Cheryl was the Co-Founder and Director of Socialwalk, a Malaysia-based business matchmaking platform. Cheryl has experience in tech startups and traditional media companies but always knew the tech industry was where her passion lied, partly thanks to her eight years of experience at a gaming-focused payments startup MOL.

Having built Grab’s marketing from the ground up, Cheryl marketing strategies has survived through the lack of budget when the company just started to now as it stands as Malaysia’s leading ride-hailing mobile application.

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