APPIES 2020 MALAYSIA

OPEN FOR CAMPAIGN SUBMISSION

Deadline Entry

12th March 2020 (12 Noon)

Conference & Awards

10th April 2020

Time

8.30 am - 10.00 pm

Venue

Sime Darby Convention Centre, Bukit Kiara

Image

Open for Entries

Tuesday, 28th January 2020

Submissions Deadline:

Thursday 12th March 2020
(12 Noon)
Announcement of Finalists:

Monday 16th March 2020

Conference & Awards Dinner:

Friday 10th April 2020

APPIES Malaysia Marketing Campaigns Awards

Welcome to the The APPIES Malaysia Marketing Campaigns Awards 2020. New APPIES with New Format. Known as the “TED of Marketing”, campaigns are presented in an interactive format comprising of a four-minute creative reel summary, followed by a six-minute oral presentation highlighting significant aspects of the campaign. The presenter then answers 2-3 questions from the judges and audience in a 5-minute Q&A session. We host the APPPIES Marketing Conference & Awards dinner on the same day. 

Who Can Participate

Creative Brand/Communications Agencies

Media Specialists/Consultancies and Media Owners

Digital Companies

Marketing/Brand & Consumer Services organisations

Categories

Best in Food & Beverage

  • All beverages, ie. beers, wines, soft drinks, water, etc.
  • Food items, ie. packaged foods, diet foods, confectionery, snacks and others.

Best in Consumer & Business Services

  • Financial, retail, travel, airlines, tourism. fast-food, quick service, casual dining, telco products, medical, dental care, education, etc.
  • Includes businesses like E-Wallet, Tech & Business, business-to-business services, consultancy, courier, software/hardware management services, etc.

Best in Non-Food FMCG

Detergents, paints, toiletries, over-the-counter drugs, remdies, beauty, personal care, healthcare, pharmaceuticals, wellness, etc.

Best in Consumer Durables

Includes electronics and all home appliances, mobile devices, home entertainment, cameras, computers, washing machines, apparel, accessories, watches, luxury items, property, cars, motorcycles, gasoline, motor oil, tyres, batteries, etc.

Best in Festive & Entertainment

Campiagns that showcase religious/cultural festivals and landmark events like Merdeka Day Includes all forms of entertainment, eg. movies, TV shows, podcasts, events, E-sports, gaming, etc.

Best in Customer Experience

Includes customer service, digital relationships and UX, activation, CRM, loyalty programmes, influencer marketing, retail innovations, experiential marketing, social good, customer engagement, partnerships, sponsorships, promotions, etc.

Best in Digital & Social

Campaigns that drive the brand on social, search marketing, contextual, websites, email, podcasts, EDMs, gaming, E-sports, messaging platforms, mobile, etc.

Best in E-Commerce

Campaigns by online retailers that use B2B, B2C, O2O (Offline to Online), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A), etc. Includes related products like, e-hailing, e-deliveries, e-wallets, e-travel, etc.

Best in AdTech/MarTech

Campaigns that deploy Programmatic, AI, VR, AR, data-driven thinking, relevant apps, IoT, 5G, analytics, etc.

Best in Marketing Innovation

Path-breaking campaigns that utilise omni-channel platforms including innovative technologies, insights and ideas that elevate the brand to new levels of impactful marketing excellence.

SPECIAL CATEGORIES

(no submissions required)
  • APPIES 2020 Rising Star Presenter of the Year (below 30)
  • APPIES 2020 Trailblazing Presenter of the Year (above 30)
  • APPIES 2020 Media Agency of the Year
  • APPIES 2020 Advertising Agency of the Year
  • APPIES 2020 Digital Agency of the Year
  • APPIES 2020 Production Company of the Year
  • APPIES 2020 Marketer of the Year

SPECIAL CATEGORIES
(no submissions required)

  • APPIES 2020 Rising Star Presenter of the Year (below 30)
  • APPIES 2020 Trailblazing Presenter of the Year (above 30)
  • APPIES 2020 Media Agency of the Year
  • APPIES 2020 Advertising Agency of the Year
  • APPIES 2020 Digital Agency of the Year
  • APPIES 2020 Production Company of the Year
  • APPIES 2020 Marketer of the Year

Judges

Judging Criteria

01

CHALLENGE (10%)

  • Business Objective of the Campaign
  • Clear marketing goals defined in context of business challenge
  • Difficulty of task in context of market challenges
  • (Consider: competition/product/price/market size)
02

THINKING (30%)

  • What Is The Big Idea or The Campaign Concept?
  • Sharp distillation of insights
  • Core idea is relevant and distinctive
03

EXECUTION (30%)

  • How is it effectively carried out?
  • Synergistic implementation of idea across relevant touch point
04

RESULTS (30%)

  • Results shared can be attributed to the marketing tactics deployed
  • Results in reference to market context (e.g. market size, market category, market share)
  • What is the return on investment? Directly impact on sales, market share or conversions? (or do they reflect media activity?)
  • Consider the results metrics. Are they:
  • Direct sales/market share impact? or
  • Survey metrics of purchase preference? or
  • Media and frequency metrics? or
  • Activity metrics (social media likes, comments, engagement)?

Awards Event

Date

10th April 2020

Venue

Sime Darby Convention Centre,
Bukit Kiara

6.15pm

Cocktail & Networking

6.15pm

7.15pm

Guest to be seated

7.30pm

Welcome Speech by Organiser

7.30pm

7.45pm

Dinner served with Live Performance

8.15pm

Awards Ceremony on Stage (Part 1)

8.15pm

9.30pm

Band Continues Performing

9.50pm

Continuation Awards Ceremony on Stage (Special Awards)

9.50pm

10.30pm

Close & Thank You

Past Winners

APPIES Malaysia 2019 Winners

GOLD WINNERS

Food & Beverage

Marrybrown

Korean Hot Chicks Sensation

Coke

Peace Cola

McDonald's Malaysia

Big Mac Tik Tok Challenge

McDonald's Malaysia

The Launch of McDOnald's App

SILVER WINNERS

Food & Beverage

Pizza Hut

Taste the Passion, with the new pan pizza

Pepsi

Pepsi Generation - Celebrating Every Generation

BEST PRESENTERS

Eugene Lee

Marketing Director for McDonald's Malaysia

APPIES Malaysia 2018 Winners

GOLD WINNERS

Food & Beverage

Anchor Dairy

Achor Twist

Wonda Coffee

International Wonda Coffee Day

Dommal Food Services

Domino's Cheese Tarik

Wonda Coffee

Stay Strong

KFC

Made For The Bold

SILVER WINNERS

Food & Beverage

Fernleaf

Goodness Feeds Greatness

Dairy Champ

Dairy Champ "Mestilah" Launch Campaign

BEST PRESENTERS

Kazman Kamal

Astro

APPIES Malaysia 2017 Winners

GOLD WINNERS

Food & Beverage

KFC

The Secret Lives of KFC Fans

Mamee Monster Bizkidz

Activating Biskidz with Ejen Ali

Milo

How Milo brought the child’s champion ecosystem to life

McDonald’s

McChicken #3BitesChallenge

Ticklish Ribs ‘Wiches

Confirm Gila Babi

SILVER WINNERS

Food & Beverage

Mountain Dew

Mountain Dew Thematic 2016

Milo

How Milo used the weather to drive a social media campaign

Wonda Coffee

Wonda Kopi Tarik Reaction Campaign

BEST PRESENTERS

Stanley Clement

Managing Director for Social & Digital at IPG Mediabrands Malaysia

APPIES Malaysia 2016 Winners

GOLD WINNERS

Food & Beverage

LEO BURNETT

McDonald's 
Big Mac Dubsmash Chant Challenge

ENSEMBLE WORLDWIDE

KFC
KFC Hot and Cheezy

DENTSU MALAYSIA

Wonda Coffee
Wonda Restarts Your Day

SILVER WINNERS

Food & Beverage

DENTSU MALAYSIA

Wonda Coffee
How Wonda Owned A Day

DENTSU MALAYSIA

Mountain Dew
Mountain Dew Neonizes Malaysia

BEST PRESENTERS

Food & Beverage

ENSEMBLE WORLDWIDE

Amit Sutha
Angelina Villanueva
KFC Hot n Cheezy

Consumer Durables

BBH SINGAPORE

Josie Khng
KC Hong
Get Cheras To Cheras