Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.
APPIES Malaysia Marketing Congress 2017 is all about Sharing, Learning and Excellence, in the form of a 2-Day Festival with the aim of raising professionalism and talent in the marketing industry.
Sharing – The APPIES is a unique platform for marketers and partners to share and learn best practices.
Learning – Two days of LIVE presentations and exchanges with the people behind top marketing cases, to debate, challenge and network.
Excellence – Rigorous judging and benchmarking of region’s best work by Malaysia’s top marketers.
The fast-paced, no-fluff '4-6-20' format of the APPIES is what makes it distinctive. It ensures that everyone who attends gets the maximum knowledge about marketing strategies across industries and regions in a very efficient and interactive manner. APPIES Malaysia 2017 is almost like a condensed marketing MBA packed cleverly into a 2-day schedule. Attendees are free to pick which campaign presentations they want to attend based on their industry and interests as various sessions run concurrently and conveniently in separate halls in the same venue over two days.
The '4-6-20' format: Each of the 35 marketing campaigns selected begins with a 4-minute video summarising the campaign, followed by a live 6-minute exposition of the campaign's key highlights by the brand's marketers or campaign creators. After this, comes the stimulating 20-minute Q&A session where the presenters have to field tough questions about their campaigns from the judges and audience members.
By the end of the 2-day event, all participants and audience members gain tangible takeaways from the impressive showcase of 35 award-worthy campaigns and memorable keynote sessions. They leave armed with deeper strategic insights and knowledge about how to apply some of the winning ideas to their own marketing campaigns in the future.
MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by 30,000 readers who are affluent, advertising, media and marketing decision makers.
It has been around for more than 19 years and is dedicated to the pursuit of excellence in marketing communications and serves as an observatory of the marketplace for ideas, insights and inspiration.
MARKETING also organizes landmark industry events like the Malaysian Media Conference, Global Digital Marketing Conference, Malaysian CMO Conference, Creative AllStars Conference, Product of the Year Awards, Dragons of Malaysia/Asia, and more…